What is a marketing funnel?
You may have already heard about marketing funnels.
Still, if you search the web, you'll find plenty of marketing advice that'll tell you that building a successful business is a walk in a park.
Typical marketing or sales funnels include other marketing channels and activities, too.
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Elmo Lewis developed a purchase funnel or purchasing funnel – a marketing model which illustrates the theoretical customer journey from the moment of attracting customers towards the purchase of a product or service.
What’s more, marketing automation tools allow you to speed up the prospect journey from the top of the sales funnel to the bottom of the sales funnel.
Create a marketing funnel to stay on track to reach your business objectives20.